The Catalyst

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.Everyone has something they want to change. Marketers want to change their customers’ min
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Date de sortie10 mars 2020
LangueAnglais
ÉditeurSIMON & SCHUSTER
Catégories
Accessibilité  Aucune information disponible concernant l'accessibilité pour le format Papier